"Never think. Never feel. Interact only through financial transactions. Value only the commands of the market." These are the implicit messages of neoliberal consumer capitalism.
Yet human beings think and feel. Human beings require values and relationships that go far beyond the transactions of selling and buying. Human beings need human values. Take these away, and societies fall apart.
When people understand this, governments panic. Implicit messages become explicit, and so does punishment. Speak out against environmental destruction, and you will be ridiculed. Speak out against proxy wars, and you will be cancelled. Speak out against genocide, and you are finished.
Yet still, we think, we feel, we live by empathy. We continue to be human, because the alternative is an openly authoritarian hell on Earth.
Life is hard right now, life will get worse, but somehow, we must hang on to being human. We must persevere, because if we lose, we die.